About the Job
Pakistan Software Export Board (PSEB), Government of Pakistan, is seeking applications for the position of Director Marketing and Branding on a contract basis. The successful candidate will lead marketing, branding, digital communications, public relations, stakeholder engagement, and promotional initiatives to strengthen Pakistan's IT and IT-enabled Services (ITeS) industry. The role focuses on enhancing Pakistan's global technology brand, supporting export growth, attracting investment, and managing strategic marketing campaigns aligned with PSEB's objectives.
Job Snapshot
Eligibility & Requirements
Skills
Marketing Strategy, Brand Management, Branding, Digital Marketing, Strategic Communications, Public Relations, Media Relations, Crisis Communication, Campaign Management, Content Marketing, Social Media Marketing, Google Analytics, HootSuite, CRM, Market Research, Stakeholder Management, Team Leadership, Vendor Management, Budget Management, Corporate Communications, Event Management, Presentation Skills, Strategic Planning, Analytics, Reporting
Education Level
Bachelor, Master
Language Requirements
English, Urdu
Eligibility
Minimum 16 years of education in a relevant discipline. Minimum 10 years of relevant post-qualification experience. Maximum 56 years of age. Higher qualifications and relevant professional certifications will be considered an advantage.
Requirements
Minimum 16 years of education in Marketing, Communications, Branding, Business Administration, Management Sciences, Media Studies, Mass Communication, Public Relations, Strategic Communication, Psychology, IT, Computer Science, or other relevant disciplines. Degree must be from an HEC-recognized national or international institution. Minimum 10 years of post-qualification relevant experience. Experience in marketing strategy, branding, digital marketing, public relations, and strategic communications. Experience leading teams and working with senior management. Knowledge of digital marketing tools, analytics, and campaign management. Experience managing media relations, crisis communication, vendors, and stakeholders. Experience in the IT sector is preferred. Professional certifications in Marketing, Branding, Digital Marketing, or Strategic Communications will be an advantage.
Responsibilities
Develop and implement marketing and branding strategies. Lead national and international branding campaigns. Conduct market research and positioning analysis. Strengthen Pakistan's technology brand globally. Manage brand identity and ensure compliance with branding guidelines. Oversee digital, print, social media, and promotional content. Plan integrated marketing campaigns across multiple channels. Measure campaign performance using analytics. Build relationships with media, influencers, and strategic partners. Lead public relations and crisis communication activities. Represent PSEB at conferences, exhibitions, and international events. Manage and mentor the marketing team. Manage marketing budgets and vendor performance. Coordinate with government ministries and partner organizations. Prepare reports, presentations, and strategic briefs for senior management.
Benefits
N/A
Contact Information
N/A
Company Details
Pakistan Software Export Board (PSEB)
Why this matters
This job page shows the public-facing details in a stable layout so visitors can review the role, then open the official application link when ready.