Director Marketing and Branding
Last updated: 10 September 2026 at 5:48 pm
About the Job
Pakistan Software Export Board (PSEB) invited applications for the position of Director Marketing and Branding in Islamabad. Reporting to the Chief Marketing Officer, the senior contract role is responsible for developing and implementing marketing, branding and strategic communication initiatives to strengthen PSEB’s visibility and promote Pakistan’s IT and IT-enabled Services industry. The position covers domestic and international campaigns, digital marketing, public relations, stakeholder engagement, brand positioning and promotional activities aimed at supporting export growth and attracting investment.
Job Snapshot
Eligibility & Requirements
Skills
Marketing Strategy, Brand Management, Branding, Digital Marketing, Strategic Communications, Public Relations, Media Relations, Crisis Communication, Campaign Management, Content Marketing, Social Media Marketing, Market Research, Google Analytics, HootSuite, CRM, Stakeholder Management, Team Leadership, Vendor Management, Budget Management, Corporate Communications, Event Management, Analytics, Reporting, Strategic Planning
Education Level
16 Years of Education / Bachelor’s or Master’s Degree
Language Requirements
Not Specified
Eligibility
Applicants must have at least 16 years of education in a relevant discipline, a minimum of 10 years of post-qualification experience in marketing, branding or strategic communications, and must not exceed the maximum age limit of 56 years. Candidates should have experience leading teams, managing campaigns, working with senior stakeholders, handling public relations and using modern marketing and analytics tools. Experience in the IT or technology sector is preferred but not mandatory.
Requirements
Applicants must have at least 16 years of education in Marketing, Communications, Branding, Business Administration, Management Sciences, Media Studies, Mass Communication, Public Relations, Strategic Communication, Communication Studies, Psychology, IT, Computer Science or another relevant discipline from an HEC-recognized national or international institution. Candidates must have a minimum of 10 years of post-qualification relevant experience in marketing, branding or strategic communications. Higher qualifications and professional certifications in Marketing, Branding, Digital Marketing or Strategic Communications are an advantage.
Responsibilities
Develop and implement marketing and branding strategies aligned with PSEB objectives; conduct market and perception research; strengthen Pakistan’s technology positioning and Tech Destination Pakistan initiative; maintain consistent brand identity; oversee digital, print, social media and promotional content; plan integrated marketing campaigns; measure campaign performance through analytics; manage media relations and crisis communications; build relationships with influencers and strategic partners; represent PSEB at national and international events; lead and mentor the marketing team; manage budgets and vendors; coordinate with government ministries and partner organizations; and prepare reports, presentations and strategic briefs for senior management.
Benefits
Not Specified
Contact Information
Apply online through the National Jobs Portal (NJP). Complete your profile and submit accurate education, professional experience and contact details before the closing date.
Company Details
Pakistan Software Export Board (PSEB)
Why this matters
This job page shows the public-facing details in a stable layout so visitors can review the role, then open the official application link when ready.
More About This Job
Experienced marketing and branding professionals had an opportunity to join the Pakistan Software Export Board (PSEB) as Director Marketing and Branding in Islamabad. This senior contract role focused on strengthening the international positioning of Pakistan’s technology sector while leading PSEB’s marketing, branding, digital communication and public relations activities.
The official National Jobs Portal listed one vacancy, requiring at least 10 years of relevant post-qualification experience. The position was posted on July 5, 2026 and applications closed on July 19, 2026.
Who Was Eligible?
Applicants needed at least 16 years of education in a relevant discipline.
Accepted fields included Marketing, Communications, Branding, Business Administration, Management Sciences, Media Studies, Mass Communication, Public Relations, Strategic Communication, Psychology, IT and Computer Science.
Degrees were required to come from an HEC-recognized national or international university or institution.
Candidates also needed a minimum of 10 years of post-qualification relevant experience, while the maximum age limit was 56 years.
Marketing and Branding Responsibilities
The Director was responsible for developing marketing and branding strategies aligned with PSEB’s mandate and Pakistan’s broader technology-sector objectives.
One major focus was strengthening Pakistan’s international technology image, including the Tech Destination Pakistan initiative. This required market research, brand positioning, campaign planning and consistent communication across multiple platforms.
The role also involved ensuring that PSEB’s brand identity remained consistent across digital, print, social media and promotional materials.
Digital Marketing and Campaign Management
The selected professional would plan and oversee integrated campaigns across digital platforms, social media, public relations, email, events and traditional media.
Strong analytical skills were important because campaign performance had to be monitored using data and marketing tools.
Familiarity with platforms such as Google Analytics, HootSuite and CRM systems was listed as an advantage.
Public Relations and Media Management
Public relations formed another important part of the job.
The Director would build relationships with local and international media, influencers and strategic partners while managing press releases, media briefings and sensitive or crisis communication.
The role could also require representing PSEB and Pakistan’s IT industry at conferences, exhibitions and international forums.
Team and Vendor Management
This was a leadership position, so applicants needed experience managing teams and working with senior management.
The Director would set team objectives, assign responsibilities, review performance and ensure that marketing plans were delivered on time.
Responsibilities also included managing marketing budgets and monitoring advertising agencies, creative firms, media partners and event-management vendors.
Experience in the Technology Sector
Experience in IT, technology or related industries was considered preferable but was not an absolute requirement.
Candidates from other sectors could also be considered if they had strong relevant marketing and strategic communications experience.
Familiarity with government or public-sector organizations was also viewed as an advantage.
How to Apply
Applications were submitted through the official National Jobs Portal.
Candidates were expected to complete their NJP profile and provide accurate information about their academic qualifications and professional history before submitting the application.
Because this was a Director-level position, applicants should clearly highlight leadership experience, major marketing campaigns, branding projects, media relations and measurable business or brand outcomes.
How to Prepare a Strong Application
A strong application should go beyond simply listing marketing responsibilities.
Candidates should mention major campaigns they led, target audiences reached, brand awareness improvements, digital performance metrics, marketing budgets managed and teams supervised.
Experience supporting technology exports, investment promotion, international campaigns or government-linked organizations should be highlighted where applicable.
Professional certifications in Marketing, Branding, Digital Marketing or Strategic Communications can also strengthen the profile because PSEB specifically lists such qualifications as an advantage.
Current Application Status
The official deadline was July 19, 2026, and the National Jobs Portal currently marks the vacancy as Expired.
The PehlePakistan page can remain available as an archived opportunity while helping experienced marketing professionals understand the requirements for similar future PSEB leadership positions.
Frequently Asked Questions
What was the official position?
The position was Director Marketing and Branding at Pakistan Software Export Board.
How many vacancies were available?
There was one vacancy.
How much experience was required?
Candidates needed at least 10 years of relevant post-qualification experience.
What qualification was required?
Applicants needed at least 16 years of education in a relevant discipline from an HEC-recognized institution.
What was the maximum age?
The maximum age limit was 56 years.
Was IT-sector experience mandatory?
No. IT or technology-sector experience was preferred, but applicants with strong relevant experience from other sectors could also be considered.
What was the deadline?
The closing date was July 19, 2026.
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