Meta Replaces WhatsApp Business Message Fees With AI Tokens

Meta has announced changes to WhatsApp Business pricing, replacing the current message fees with a new AI token‑based system, the company said in its latest update. Under the revised model, businesses using WhatsApp will pay using credits tied to AI tokens instead of traditional per‑message charges, according to the announcement.

Officials from Meta stated that the move is designed to modernize the payment structure for WhatsApp Business users as the platform increasingly incorporates advanced AI capabilities. The token‑based system is expected to support more efficient pricing that aligns with new AI‑driven features and tools being introduced for business accounts.

The new approach reflects Meta’s broader strategy of integrating artificial intelligence into its suite of products while offering businesses more flexible cost options. Meta did not immediately provide details on token pricing or how credits will be purchased or redeemed, but the company indicated that more information will be shared with users as the rollout progresses.

WhatsApp Business customers and industry observers are watching closely to see how this change will impact operating costs and service delivery, particularly for companies that rely heavily on messaging for customer interactions.

Source: ARY News