Chery Studio Launches Pakistan’s First Auto Boutique

Chery Master Pakistan has officially launched Pakistan's first premium automotive boutique studio, introducing a new way for customers to explore and purchase hybrid vehicles. Located in DHA Phase 6, Karachi, the new Chery Studio offers an immersive experience where visitors can discover, test drive, and own Chery's locally assembled Plug-in Hybrid SUVs. The launch also reflects the company's broader expansion strategy, with plans to double its dealership network across Pakistan while delivering a more premium customer journey.

Chery Studio Officially Opens in Karachi

Chery Master Pakistan has taken a significant step toward redefining the automotive retail experience with the launch of Chery Studio, described by the company as Pakistan's first premium automotive boutique studio. The new facility is located at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi, offering customers a modern space designed around convenience, comfort, and personalized service rather than the traditional dealership model.

Unlike a conventional showroom, Chery Studio aims to create a more immersive environment where visitors can explore the brand's latest Plug-in Hybrid SUVs at their own pace. Customers can learn about vehicle features, receive expert guidance, schedule test drives, and experience the technology behind Chery's new-energy vehicles in a premium setting.

The launch reflects Chery Master Pakistan's focus on enhancing every stage of the customer journey. Instead of simply displaying vehicles, the studio has been designed to help buyers make informed decisions through a more engaging and customer-centric experience. This approach aligns with the company's broader strategy of bringing international retail standards to Pakistan while making advanced hybrid mobility more accessible to local consumers.

By introducing this boutique studio concept, Chery Master Pakistan is not only expanding its physical presence but also setting a new benchmark for how premium automotive brands interact with customers in the country.

What Customers Can Experience at Chery Studio

Chery Studio has been designed to provide customers with a more refined and interactive way to experience Chery vehicles. The premium automotive space allows visitors to explore the brand’s latest Plug-in Hybrid Electric Vehicle (PHEV) lineup in a comfortable environment where technology, design, and customer service come together.

At Chery Studio, customers can get a closer look at Chery’s locally assembled hybrid SUVs, understand their features, and experience the vehicles through test drives. The studio gives potential buyers an opportunity to explore everything from vehicle design and smart mobility features to comfort, safety, and everyday usability before making a purchase decision.

The concept focuses on creating a smoother ownership journey by helping customers better understand the benefits of new-energy vehicles. Instead of a traditional buying experience that mainly focuses on vehicle display and sales, Chery Studio emphasizes customer interaction, product discovery, and personalized assistance.

Visitors can experience Chery’s vision of intelligent mobility through its growing range of PHEV SUVs, including the Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV. Each model represents Chery Master Pakistan’s commitment to offering advanced hybrid technology, premium comfort, and practical mobility solutions for Pakistani families.

With this new studio concept, Chery Master Pakistan aims to bring a more modern and customer-focused approach to automotive retail, giving buyers a premium destination where they can confidently explore the future of driving.

Chery's Locally Assembled Plug-in Hybrid SUV Lineup

Chery Master Pakistan currently offers one of the country’s leading Plug-in Hybrid Electric Vehicle (PHEV) lineups, featuring three locally assembled SUVs: Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV. These vehicles represent Chery’s focus on combining advanced hybrid technology with comfort, performance, and practical everyday mobility.

The locally assembled PHEV lineup allows customers in Pakistan to experience new-energy vehicles with modern features while benefiting from vehicles designed for different lifestyle needs. Through Chery Studio, visitors can explore these SUVs in detail, understand their technology, and experience their features through test drives.

Tiggo 7 PHEV

The Tiggo 7 PHEV is part of Chery’s intelligent hybrid SUV family, offering a balance of efficiency, comfort, and performance. It is designed for customers who want advanced hybrid technology in a practical SUV format suitable for daily commuting and long-distance travel.

Tiggo 8 PHEV

The Tiggo 8 PHEV expands Chery’s hybrid SUV offering with a focus on space, comfort, and family-oriented mobility. As part of the locally assembled lineup, it reflects Chery’s approach of bringing premium features and new-energy technology to Pakistani customers.

Tiggo 9 PHEV

The Tiggo 9 PHEV represents the higher end of Chery’s SUV lineup, combining premium design, intelligent mobility features, and plug-in hybrid capability. It highlights the brand’s ambition to introduce globally recognized automotive technology into the Pakistani market.

Together, these three models form Chery Master Pakistan’s expanding PHEV portfolio, giving customers more options in the growing new-energy vehicle segment. Through Chery Studio, buyers can experience these vehicles firsthand and better understand how plug-in hybrid technology can support modern driving needs.

Chery Super Hybrid (CSH) Technology Explained

At the core of Chery Master Pakistan’s Plug-in Hybrid lineup is Chery Super Hybrid (CSH) technology, which the company describes as one of the world’s leading plug-in hybrid technologies. This advanced hybrid system is designed to combine the benefits of electric driving with the flexibility of traditional fuel-powered mobility, giving customers a more efficient and practical driving experience.

According to Chery Master Pakistan, vehicles equipped with CSH technology offer up to 170 km of pure electric driving range and up to 1,400 km of combined driving range. These figures highlight the company’s focus on reducing charging concerns while providing customers with the ability to travel longer distances with greater flexibility.

The technology aims to deliver a balance between efficiency, performance, and convenience. Drivers can benefit from electric mobility for shorter daily journeys while having the extended range capability required for longer trips. This combination makes plug-in hybrid technology a suitable option for customers looking for a transition toward new-energy vehicles without completely depending on charging infrastructure.

Beyond range, Chery’s hybrid technology is also designed to provide strong performance. The company highlights the combination of power, torque, and quick acceleration capabilities across its PHEV lineup, offering what it describes as the best of both electric and conventional driving experiences.

With CSH technology powering its locally assembled PHEV SUVs, Chery Master Pakistan is positioning itself as a key player in Pakistan’s growing new-energy vehicle market. The launch of Chery Studio provides customers with an opportunity to understand this technology closely and experience how hybrid mobility can fit into everyday driving needs.

Why Chery’s PHEV Lineup Stands Out in Pakistan

Chery Master Pakistan’s Plug-in Hybrid SUV lineup focuses on delivering a combination of advanced technology, comfort, safety, and everyday practicality. With the introduction of locally assembled Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV, the brand aims to provide Pakistani customers with access to intelligent mobility solutions that match the changing needs of modern drivers.

One of the key highlights of Chery’s PHEV lineup is its focus on intelligent mobility. The vehicles are designed around advanced hybrid technology, allowing customers to experience the benefits of electric driving while maintaining the flexibility needed for longer journeys. This approach helps bridge the gap between traditional vehicles and fully electric mobility.

Safety is another important area highlighted by Chery Master Pakistan. The company emphasizes its commitment to offering vehicles with a strong focus on safety standards, including a premium driving experience supported by modern automotive engineering. Along with safety, the lineup also focuses on passenger comfort, making these SUVs suitable for both daily travel and family journeys.

The combination of long driving range, hybrid efficiency, premium comfort, and advanced features makes Chery’s PHEV SUVs an attractive option for customers exploring new-energy vehicles in Pakistan. The brand’s focus is not only on introducing new technology but also on making that technology practical and convenient for everyday use.

Through Chery Studio, customers can experience these features firsthand and understand how Chery’s hybrid SUVs combine innovation with real-world usability. The studio provides a platform where buyers can explore the vehicles, learn about their capabilities, and make more informed decisions about adopting new-energy mobility.

Chery’s Global Presence and Master Group’s Local Strength

Chery’s expansion into Pakistan is supported by its established global presence and the local expertise of Master Group. According to Chery Master Pakistan, the brand is trusted by more than 19 million users across 130+ countries and regions, reflecting its growing international footprint in the automotive industry.

With operations across multiple global markets, Chery has focused on developing intelligent mobility solutions, including new-energy vehicles and advanced hybrid technologies. The company’s growing Plug-in Hybrid lineup represents its efforts to provide customers with more efficient and technology-driven transportation options.

In Pakistan, Chery’s presence is strengthened through Master Auto Engineering Private Limited, a company of Master Group of Industries. With more than 60 years of industrial manufacturing excellence and automotive expertise, Master Group brings extensive local experience and knowledge to Chery’s operations in the country.

This partnership combines Chery’s international automotive engineering capabilities with Master Group’s understanding of the Pakistani market. Together, they aim to deliver vehicles that meet global standards while addressing the mobility needs of local customers.

The launch of Chery Studio further highlights this collaboration by bringing a premium retail experience to Pakistani consumers. Through this initiative, Chery Master Pakistan is focused on creating a stronger connection between global automotive innovation and local customer expectations.

As the automotive industry moves toward smarter and more sustainable mobility solutions, Chery Master Pakistan’s combination of global technology and local manufacturing expertise positions the brand as an important participant in Pakistan’s evolving new-energy vehicle landscape.

Chery Master Pakistan’s Vision Behind Launching Chery Studio

The launch of Chery Studio represents an important milestone in Chery Master Pakistan’s strategy to transform the automotive buying experience in the country. According to Syed Asif Ahmed, Director Chery Master Pakistan, the initiative reflects the company’s commitment to bringing Chery’s global standards into every stage of the customer journey.

Speaking at the launch event, Syed Asif Ahmed highlighted that Chery Studio is designed to redefine automotive retail in Pakistan by creating a premium ownership experience. The focus is not only on introducing advanced vehicles but also on providing customers with a more engaging environment where they can explore technology, understand vehicle capabilities, and make confident purchase decisions.

He further emphasized the brand’s vision of bringing intelligent mobility and long-term customer value closer to Pakistani families. This approach reflects Chery Master Pakistan’s broader goal of building trust with customers through quality products, innovation, and improved services.

The introduction of Chery Studio also supports the company’s efforts to align Pakistan’s automotive retail experience with international standards. By creating a premium destination for customers, Chery aims to strengthen the relationship between the brand and its growing customer base.

As Chery Master Pakistan continues expanding its footprint across the country, the company remains focused on making new-energy vehicle technology more accessible while delivering a customer experience that matches the quality and innovation associated with the Chery brand.

Chery Master Pakistan’s Expansion Plans Across Pakistan

The launch of Chery Studio is part of Chery Master Pakistan’s broader growth strategy to strengthen its presence across the country. Following the opening of its premium automotive boutique studio in Karachi, the company has continued expanding its dealership network to bring Chery vehicles and services closer to customers nationwide.

Currently, Chery Master Pakistan operates a network of 10 dealerships across Pakistan. The company has announced plans to expand this footprint to 20 dealerships within the next six months, reflecting its commitment to improving accessibility for customers in different regions.

This expansion strategy is aimed at supporting the growing demand for Chery’s Plug-in Hybrid SUV lineup, including the locally assembled Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV. By increasing its nationwide presence, Chery Master Pakistan intends to make it easier for customers to explore, test drive, and purchase its new-energy vehicles.

The planned dealership expansion also supports the company’s vision of strengthening its position in Pakistan’s automotive market. Along with increasing vehicle availability, the company is focusing on delivering a consistent and premium customer experience through improved retail facilities and services.

With Chery Studio setting a new benchmark for automotive retail in Karachi and additional dealerships planned across Pakistan, Chery Master Pakistan is working toward creating a wider ecosystem for customers interested in intelligent mobility and hybrid vehicle technology.

Chery Studio Launch Highlights at a Glance

The launch of Chery Studio marks a major development in Pakistan’s automotive retail sector by introducing a premium boutique experience focused on customer interaction, advanced technology, and new-energy mobility. Here are the key highlights from Chery Master Pakistan’s latest initiative:

Final Thoughts

The launch of Chery Studio in Karachi represents a new direction for Pakistan’s automotive retail experience. By combining a premium customer environment with its locally assembled Plug-in Hybrid SUV lineup, Chery Master Pakistan aims to offer customers a more modern way to explore and adopt new-energy vehicle technology.

The introduction of the studio also highlights Chery’s broader vision of bringing intelligent mobility closer to Pakistani consumers. With models like the Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV, supported by Chery Super Hybrid technology, the company is focusing on efficiency, performance, comfort, and convenience.

Backed by Chery’s global presence and Master Group’s local automotive expertise, the brand is continuing its expansion journey in Pakistan. With plans to increase its dealership network from 10 to 20 locations, Chery Master Pakistan is working toward making its products and services more accessible across the country.

As Pakistan’s automotive market continues moving toward smarter and more sustainable mobility solutions, initiatives like Chery Studio could play an important role in shaping how customers experience and purchase vehicles in the future.

FAQ.s

1. What is Chery Studio Pakistan?

Chery Studio is Pakistan’s first premium automotive boutique studio launched by Chery Master Pakistan. It is designed to provide customers with a premium environment where they can explore, test drive, and experience Chery’s Plug-in Hybrid SUV lineup.

2. Where is Chery Studio located in Karachi?

Chery Studio is located at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi. The studio offers customers a modern and premium destination to discover Chery vehicles.

3. Which vehicles are available at Chery Studio?

Customers can explore Chery Master Pakistan’s locally assembled Plug-in Hybrid SUVs, including the Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV.

4. What is Chery Super Hybrid (CSH) technology?

Chery Super Hybrid (CSH) is Chery’s plug-in hybrid technology designed to combine electric driving capability with fuel-powered mobility. It focuses on providing efficiency, longer range, and improved driving performance.

5. How much driving range do Chery PHEV vehicles offer?

According to Chery Master Pakistan, its PHEV lineup can deliver up to 170 km of pure electric driving range and up to 1,400 km of combined driving range.

6. Who introduced Chery vehicles in Pakistan?

Chery vehicles in Pakistan are introduced by Master Auto Engineering Private Limited, a company of Master Group of Industries, which brings local automotive manufacturing expertise and industry experience.

7. How many dealerships does Chery Master Pakistan currently operate?

Chery Master Pakistan currently operates a network of 10 dealerships across Pakistan and plans to expand this network to 20 dealerships within the next six months.

8. Why is Chery Studio important for Pakistan’s automotive market?

Chery Studio introduces a new premium retail concept in Pakistan by focusing on customer experience, vehicle discovery, and personalized interaction rather than a traditional showroom approach.

9. How many countries is Chery present in globally?

According to Chery Master Pakistan, Chery is trusted by more than 19 million users across 130+ countries and regions worldwide.

10. What is the purpose behind launching Chery Studio?

The purpose of launching Chery Studio is to redefine the automotive buying experience in Pakistan by offering customers a premium environment aligned with Chery’s global standards and intelligent mobility vision.